Comparison… often gets a bad rep.
However, when it comes to search engine optimization (SEO), it certainly has tangible merit: By keeping an eye on your competition, you can learn from them (both from their success and their mistakes), and improve your own product as well as your website and SEO results.
In short, competitor analysis allows you to:
Reason 1. Because you can:
👉 What keywords are your competitors ranking for that you're missing out on?
For example, imagine you're a project management software startup.
Analyzing competitor sites might reveal they're ranking for terms like "agile project management" or "Kanban boards," keywords you haven't targeted yet.
This presents an opportunity to create content around these terms and attract a wider audience.
✅ Check out:
How to analyze your competitors keywords
[step by step guide]
Reason 2. Because you can:
👉 Learn what type of content resonates with your target audience by analyzing what's working for your competitors.
Are they publishing in-depth case studies? Creating engaging video tutorials? Understanding what types of content perform well can guide your content strategy and help you create content that your audience craves.
Reason 3. Because you can:
👉 See how you stack up against the competition in terms of website traffic, domain authority, and other key metrics.
Tools like SEMrush or Ahrefs allow you to compare your website's performance with your competitors, providing valuable context for your SEO efforts.
Reason 4. Because you can:
👉 Use competitor insights to inform your keyword targeting, content creation, and link-building efforts.
For example, if you discover a competitor has a strong backlink profile from industry publications, you can prioritize outreach to those same publications to build your own backlink portfolio.
Final words
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