Top Salesforce Alternatives
for SMB owners in 2024

Top Salesforce Alternatives
for SMB owners in 2024

Salesforce offers a robust suite of sales tools to help SMB owners manage leads, automate tasks, and gain customer insights. However, its complexity and high cost might make small and medium sized business (SMB) owners consider alternative solutions tailored to their needs and budget.

What is Salesforce?

What is Salesforce?

Salesforce is a comprehensive customer relationship management (CRM) platform designed to help businesses manage interactions with customers and prospects. It enables SMB owners to streamline sales processes, improve customer engagement, and drive revenue growth.

Salesforce is a comprehensive customer relationship management (CRM) platform designed to help businesses manage interactions with customers and prospects. It enables SMB owners to streamline sales processes, improve customer engagement, and drive revenue growth.

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Small and medium-sized business (SMB) owners use
Salesforce and its alternatives for:

Small and medium-sized business (SMB) owners use
Salesforce and its alternatives for:

Centralized contact and lead management

Centralized contact and lead management

Sales automation and opportunity tracking

Sales automation and opportunity tracking

Customizable reports and dashboards

Customizable reports and dashboards

Why Look for Salesforce Alternatives?

Why Look for Salesforce Alternatives?

SMB owners might consider alternatives due to Salesforce's high cost, especially as their budget is often limited. The platform's complexity can also be overwhelming for smaller teams with less technical expertise. Alternatives often provide a more user-friendly interface and simplified features that are easier to adopt and manage.

SMB owners might consider alternatives due to Salesforce's high cost, especially as their budget is often limited. The platform's complexity can also be overwhelming for smaller teams with less technical expertise. Alternatives often provide a more user-friendly interface and simplified features that are easier to adopt and manage.

Top 3 priorities when looking for an Salesforce alternative:

Top 3 priorities when looking for an Salesforce alternative:

When searching for a Salesforce alternative, SMB owners should prioritize:

When searching for a Salesforce alternative, SMB owners should prioritize:

Budget

Budget

SMB owners typically operate with limited budgets and need to ensure the chosen solution offers good value for their investment

Ease of Use

Ease of Use

A user-friendly interface and straightforward features are crucial for smaller teams to quickly adopt and utilize the platform effectively.

Scalability

Scalability

The chosen CRM should be able to grow with the business, accommodating increasing data volumes and user requirements as the company expands.

Top Salesforce Alternatives in 2024

Top Salesforce Alternatives in 2024

1.

1.

Monday CRM

Monday CRM

Monday CRM is a highly customizable and visually intuitive platform that simplifies sales management for small and medium-sized businesses. It allows users to manage contacts, track deals, and automate workflows with ease.

Monday CRM is a highly customizable and visually intuitive platform that simplifies sales management for small and medium-sized businesses. It allows users to manage contacts, track deals, and automate workflows with ease.

Advantages over Salesforce

Advantages over Salesforce

  1. More affordable pricing plans

  2. Easier to use interface with a visual focus

Ideal for:

Ideal for:

Small business owners, Sales teams in startups, Marketing agencies

Main features

Main features

  • Customizable dashboards and views

  • Visual sales pipelines

  • Contact and lead management

  • Task automation and reminders

  • Integration with other tools

  • Customizable dashboards and views

  • Visual sales pipelines

  • Contact and lead management

  • Task automation and reminders

  • Integration with other tools

Pros

Pros

  • Highly customizable and flexible

  • User-friendly interface

  • Seamless integration with other Monday.com products

Cons

Cons

  • Limited reporting and analytics features compared to Salesforce

  • Can be overwhelming for complex sales processes

  • Customer support can be slow at times

  • Limited reporting and analytics features compared to Salesforce

  • Can be overwhelming for complex sales processes

  • Customer support can be slow at times

Unique feature

Unique feature

Visual Workflow Builder

Monday CRM empowers SMB owners to build and automate their sales processes visually, making it easy to manage leads and track progress without complex setups.

Pricing

Pricing

  • Offers a free plan for individual users and paid plans starting at $10/user/month.

Visit website

2.

2.

Freshsales

Freshsales

Freshsales is an all-in-one CRM solution designed to help businesses close deals faster. It offers a comprehensive set of features, including contact management, lead nurturing, and sales analytics.

Freshsales is an all-in-one CRM solution designed to help businesses close deals faster. It offers a comprehensive set of features, including contact management, lead nurturing, and sales analytics.

Advantages over Salesforce

Advantages over Salesforce

  1. More affordable and flexible pricing options

  2. Strong focus on phone and email integration for sales communication

Ideal for:

Ideal for:

Sales teams of all sizes, Businesses with a focus on inside sales, Customer support teams

Main features

Main features

  • Built-in phone and email integration

  • AI-powered lead scoring and insights

  • Visual sales pipelines

  • Automated email campaigns

  • Customizable reports and dashboards

Pros

Pros

  • Excellent phone and email integration for sales communication

  • AI-powered features provide actionable insights

  • User-friendly interface and easy to navigate

  • Excellent phone and email integration for sales communication

  • AI-powered features provide actionable insights

  • User-friendly interface and easy to navigate

Cons

Cons

  • Limited customization options compared to Salesforce

  • Can be expensive for larger teams

  • Some integrations require a paid plan

Unique feature

Unique feature

Built-in Communication

Freshsales's integrated phone and email capabilities equip SMB owners with powerful tools to connect with leads, nurture relationships, and close deals efficiently, all within a single platform.

Pricing

Pricing

Offers a free plan for up to 3 users and paid plans starting at $15/user/month.

Offers a free plan for up to 3 users and paid plans starting at $15/user/month.

Visit website

3.

3.

HubSpot CRM

HubSpot CRM

HubSpot CRM is a free and powerful platform that offers a comprehensive set of tools for contact management, lead nurturing, and sales automation. It integrates seamlessly with HubSpot's marketing and customer service hubs.

HubSpot CRM is a free and powerful platform that offers a comprehensive set of tools for contact management, lead nurturing, and sales automation. It integrates seamlessly with HubSpot's marketing and customer service hubs.

Advantages over Salesforce

Advantages over Salesforce

  1. Offers a generous free plan with essential CRM features

  2. Strong focus on inbound marketing and lead generation

Ideal for:

Ideal for:

Small and medium-sized businesses, Marketing and sales teams, Companies with a strong inbound marketing focus

Main features

Main features

  • Contact and lead management

  • Email marketing and automation

  • Forms and landing pages

  • Live chat and chatbots

  • Reporting and analytics

Pros

Pros

  • Comprehensive free CRM plan

  • Seamless integration with other HubSpot tools

  • Strong focus on inbound marketing and lead generation

Cons

Cons

  • Paid plans can get expensive as you scale

  • Limited customization options compared to Salesforce

  • Can be overwhelming for beginners due to its vast features

Unique feature

Unique feature

Free CRM Powerhouse

HubSpot CRM provides SMB owners with a free and user-friendly platform to manage contacts, automate marketing efforts, and capture leads, empowering them to grow their business without initial investment.

Pricing

Pricing

Offers a free CRM plan with basic features. Paid plans start at $450/month.

Offers a free CRM plan with basic features. Paid plans start at $450/month.

Visit website

4.

4.

Pipedrive

Pipedrive

Pipedrive is a sales-focused CRM platform designed to help businesses manage their sales pipeline and close more deals. It offers a simple and intuitive interface with a focus on activity-based selling.

Pipedrive is a sales-focused CRM platform designed to help businesses manage their sales pipeline and close more deals. It offers a simple and intuitive interface with a focus on activity-based selling.

Advantages over Salesforce

Advantages over Salesforce

  1. More affordable and straightforward pricing

  2. Strong emphasis on activity management and sales pipeline visualization

Ideal for:

Ideal for:

Small and medium-sized businesses, Sales teams focused on closing, deals, Freelancers and solopreneurs

Main features

Main features

  • Visual sales pipeline management

  • Activity and goal tracking

  • Email integration and tracking

  • Sales reporting and forecasting

  • Mobile app for on-the-go access

Pros

Pros

  • Simple and intuitive interface

  • Strong focus on activity-based selling

  • Affordable pricing plans

Cons

Cons

  • Limited marketing automation features

  • Not as feature-rich as Salesforce for larger teams

  • Customer support can be slow at times

Unique feature

Unique feature

Actionable Pipeline Management

Pipedrive's intuitive interface and emphasis on pipeline visualization allow SMB owners to manage their sales process efficiently, track progress, and close deals with laser focus.

Pricing

Pricing

Starts at $14.90/user/month.

Starts at $14.90/user/month.

Visit website

4.

4.

Insightly

Insightly

Insightly is a unified CRM and project management platform that helps businesses build stronger relationships and deliver projects on time and within budget. It offers a wide range of features, including contact management, project management, and marketing automation.

Insightly is a unified CRM and project management platform that helps businesses build stronger relationships and deliver projects on time and within budget. It offers a wide range of features, including contact management, project management, and marketing automation.

Advantages over Salesforce

Advantages over Salesforce

  1. More affordable for small businesses and startups

  2. Offers built-in project management capabilities

Ideal for:

Ideal for:

Small and medium-sized businesses, Project-based businesses, Marketing and sales teams

Main features

Main features

  • Contact and organization management

  • Project management and task collaboration

  • Email marketing and automation

  • Sales pipeline and opportunity tracking

  • Customizable reports and dashboards

Pros

Pros

  • Integrates CRM and project management in one platform

  • Customizable dashboards and reports

  • Affordable pricing plans for small businesses

Cons

Cons

  • Can be overwhelming for users new to CRM and project management

  • Limited third-party integrations compared to Salesforce

  • Customer support can be inconsistent

Unique feature

Unique feature

Unified CRM and Projects

Insightly enables SMB owners to manage both customer relationships and projects in a single platform, providing a centralized hub for efficient operations and improved project delivery.

Pricing

Pricing

Offers a free plan for up to 2 users and paid plans starting at $29/user/month.

Offers a free plan for up to 2 users and paid plans starting at $29/user/month.

Visit website

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© Pairy Co., Ltd. 2024

© Pairy Co., Ltd. 2024