Airbridge vs. Adjust

Airbridge vs. Adjust

Which mobile attribution platform should growth marketing leads choose?

Which mobile attribution platform should growth marketing leads choose?

If you're a growth marketing lead looking for
mobile attribution platform to

Track conversions

Analyze performance

Optimize campaigns

Segment users

Consider these two powerful options:

Airbridge or Adjust

Why do growth marketing leads use Airbridge or Adjust?

Why do growth marketing leads use Airbridge or Adjust?

Growth Marketing Leads use Airbridge or Adjust to obtain a holistic view of their marketing performance and make informed decisions based on accurate data. These platforms help attribute conversions to specific campaigns and channels. This allows them to optimize spending and improve their return on investment.

Growth Marketing Leads use Airbridge or Adjust to obtain a holistic view of their marketing performance and make informed decisions based on accurate data. These platforms help attribute conversions to specific campaigns and channels. This allows them to optimize spending and improve their return on investment.

✔️ Use Airbridge or Adjust to

✔️ Use Airbridge or Adjust to

Track user acquisition across different channels

Track user acquisition across different channels

Analyze which channels drive the most valuable users for budget optimization.

Analyze which channels drive the most valuable users for budget optimization.

Measure the effectiveness of marketing campaigns

Measure the effectiveness of marketing campaigns

Identify high-performing campaigns and allocate resources to maximize ROI.

Identify high-performing campaigns and allocate resources to maximize ROI.

Monitor app installs and in-app events

Understand user behavior and identify areas for improvement within the app.

Understand user behavior and identify areas for improvement within the app.

Attribute conversions to specific touchpoints

Attribute conversions to specific touchpoints

Visualize the customer journey and optimize campaigns for higher conversion rates.

Visualize the customer journey and optimize campaigns for higher conversion rates.

What growth marketing leads must consider when comparing

What growth marketing leads must consider when comparing

Airbridge vs. Adjust

Airbridge vs. Adjust

Attribution Models

Data Granularity

Integrations

Pricing

Support

Offers a wider range of attribution models, including custom models. Supports multi-touch attribution.

Offers a wider range of attribution models, including custom models. Supports multi-touch attribution.

Provides a standard set of attribution models with limited customization. Focuses on last-touch attribution.

Provides a standard set of attribution models with limited customization. Focuses on last-touch attribution.

Known for its granular data and detailed reporting capabilities. Provides deep insights into user behavior and campaign performance.

Known for its granular data and detailed reporting capabilities. Provides deep insights into user behavior and campaign performance.

Offers comprehensive data but may lack the same level of granularity. Provides a good overview of campaign performance.

Offers comprehensive data but may lack the same level of granularity. Provides a good overview of campaign performance.

Offers a wide range of integrations with various marketing tools, including advertising platforms and analytics solutions.

Offers a wide range of integrations with various marketing tools, including advertising platforms and analytics solutions.

Also provides a broad selection of integrations, with a strong focus on mobile measurement partners and ad networks.

Also provides a broad selection of integrations, with a strong focus on mobile measurement partners and ad networks.

Pricing is typically volume-based and can be customized to fit specific needs and budget.

Pricing is typically volume-based and can be customized to fit specific needs and budget.

Offers different pricing tiers based on event volume and features. Provides more predictable pricing but may be less flexible.

Offers different pricing tiers based on event volume and features. Provides more predictable pricing but may be less flexible.

Provides dedicated support and resources to clients, including technical documentation and personalized assistance.

Provides dedicated support and resources to clients, including technical documentation and personalized assistance.

Offers support through various channels, including email, chat, and a knowledge base. The level of support may vary depending on the plan.

Offers support through various channels, including email, chat, and a knowledge base. The level of support may vary depending on the plan.

✅ Airbridge offers:

✅ Airbridge offers:

Fraud prevention suite

Fraud prevention suite

Protects marketing budget by detecting and blocking fraudulent traffic.

Protects marketing budget by detecting and blocking fraudulent traffic.

✅ Adjust offers:

✅ Adjust offers:

TV attribution

TV attribution

Measures the impact of TV campaigns on app installs and conversions.

Measures the impact of TV campaigns on app installs and conversions.

Conclusion

Conclusion

Airbridge excels in granular data analysis and flexible attribution, which benefits Growth Marketing Leads who need deep insights into campaign performance. Adjust offers a robust feature set and a broader range of pricing options, making it suitable for those who prioritize a comprehensive solution.

Airbridge excels in granular data analysis and flexible attribution, which benefits Growth Marketing Leads who need deep insights into campaign performance. Adjust offers a robust feature set and a broader range of pricing options, making it suitable for those who prioritize a comprehensive solution.

Airbridge vs. Adjust

Airbridge vs. Adjust

for growth marketing leads

for growth marketing leads

Why choose one over the other?

Why choose one over the other?

1.

1.

Airbridge offers more flexible and customizable attribution modeling than Adjust.

Airbridge offers more flexible and customizable attribution modeling than Adjust.

Unlike Adjust

Unlike Adjust

it allows for building custom attribution models tailored to specific business needs.

it allows for building custom attribution models tailored to specific business needs.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it enables them to accurately measure the impact of their marketing efforts and optimize for desired outcomes.

Because it enables them to accurately measure the impact of their marketing efforts and optimize for desired outcomes.

1.

1.

Adjust offers a more user-friendly interface and easier onboarding experience.

Adjust offers a more user-friendly interface and easier onboarding experience.

Unlike Airbridge

Unlike Airbridge

its platform is known for its intuitive design and straightforward navigation.

its platform is known for its intuitive design and straightforward navigation.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it allows for quicker campaign setup and reduces the learning curve.

Because it allows for quicker campaign setup and reduces the learning curve.

2.

2.

Airbridge provides more comprehensive fraud prevention tools.

Airbridge provides more comprehensive fraud prevention tools.

Unlike Adjust

Unlike Adjust

it offers a suite of solutions to detect and prevent various types of ad fraud.

it offers a suite of solutions to detect and prevent various types of ad fraud.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it safeguards their marketing budget and ensures resources are spent effectively.

Because it safeguards their marketing budget and ensures resources are spent effectively.

2.

2.

Adjust boasts wider industry recognition and a larger customer base.

Adjust boasts wider industry recognition and a larger customer base.

Unlike Airbridge

Unlike Airbridge

it has a more established presence in the market and is trusted by many leading brands.

it has a more established presence in the market and is trusted by many leading brands.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it provides them with confidence in the platform's reliability and access to a wider community for support.

Because it provides them with confidence in the platform's reliability and access to a wider community for support.

3.

3.

Airbridge generally offers more competitive pricing for high-volume app developers.

Airbridge generally offers more competitive pricing for high-volume app developers.

Unlike Adjust

Unlike Adjust

its volume-based pricing model can be more cost-effective for businesses with high app usage.

its volume-based pricing model can be more cost-effective for businesses with high app usage.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it maximizes their return on investment and allows them to scale their marketing efforts.

Because it maximizes their return on investment and allows them to scale their marketing efforts.

3.

3.

Adjust provides a dedicated solution for TV attribution.

Adjust provides a dedicated solution for TV attribution.

Unlike Airbridge

Unlike Airbridge

it offers a specific toolset to measure the effectiveness of television advertising campaigns.

it offers a specific toolset to measure the effectiveness of television advertising campaigns.

Why is this important for growth marketing leads?

Why is this important for growth marketing leads?

Because it allows them to track offline conversions and understand the impact of their multi-channel marketing strategy.

Because it allows them to track offline conversions and understand the impact of their multi-channel marketing strategy.

© Pairy Co., Ltd. 2024

LinkedIn

Email