Top AppsFlyer Alternatives
for Mobile App Marketing Heads in 2024

Top AppsFlyer Alternatives
for Mobile App Marketing Heads in 2024

Compared by Landwich

Appsflyer empowers Mobile App Marketing Heads to optimize campaigns and boost ROI. However, exploring alternatives can unveil solutions better tailored to specific needs and budgets.

What is AppsFlyer?

What is AppsFlyer?

Appsflyer is a mobile attribution and marketing analytics platform. It helps Mobile App Marketing Heads understand user journeys, optimize ad spend, and measure the success of marketing campaigns.

Appsflyer is a mobile attribution and marketing analytics platform. It helps Mobile App Marketing Heads understand user journeys, optimize ad spend, and measure the success of marketing campaigns.

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Mobile App Marketing Heads use AppsFlyer and its alternatives for:

Attribution

Attribution

Accurately attribute app installs and in-app events to specific campaigns and channels.

Accurately attribute app installs and in-app events to specific campaigns and channels.

Performance and Marketing Analytics

Performance and Marketing Analytics

Access in-depth data on campaign performance, user behavior, and ROI.

Access in-depth data on campaign performance, user behavior, and ROI.

Fraud Prevention

Fraud Prevention

Detect and block fraudulent installs and traffic to protect ad budgets.

Detect and block fraudulent installs and traffic to protect ad budgets.

Why Look for AppsFlyer Alternatives?

Why Look for AppsFlyer Alternatives?

Some Mobile App Marketing Heads seek alternatives to Appsflyer due to its pricing structure. They might find other platforms offer more competitive pricing for similar features. This is especially true for startups or companies with limited budgets.

Some Mobile App Marketing Heads seek alternatives to Appsflyer due to its pricing structure. They might find other platforms offer more competitive pricing for similar features. This is especially true for startups or companies with limited budgets.

Top 3 priorities when looking for an AppsFlyer alternative:

Top 3 priorities when looking for an AppsFlyer alternative:

When searching for an AppsFlyer alternative, Mobile App Marketing Heads should prioritize:

When searching for an AppsFlyer alternative, Mobile App Marketing Heads should prioritize:

Pricing

Pricing

Understand the platform's pricing model and ensure it aligns with your budget and app's scale.

Features

Features

Evaluate the platform's features and ensure they align with your specific marketing goals and needs.

Integrations

Integrations

Make sure the platform seamlessly integrates with your marketing stack and third-party tools .

Top AppsFlyer Alternatives in 2024

Top AppsFlyer Alternatives in 2024

1.

1.

Branch

Branch

Branch is a mobile linking and attribution platform. It specializes in deep linking, user engagement, and cross-platform attribution.

Branch is a mobile linking and attribution platform. It specializes in deep linking, user engagement, and cross-platform attribution.

Advantages over AppsFlyer

Advantages over AppsFlyer

  1. Stronger focus on deep linking and mobile user experience.

  2. Offers a free plan with core features.

  1. Stronger focus on deep linking and mobile user experience.

  2. Offers a free plan with core features.

Ideal for:

Ideal for:

App developers, mobile marketers, growth managers

App developers, mobile marketers, growth managers

Main features

Main features

  • Deep linking

  • Cross-platform attribution

  • Personalized onboarding

  • Fraud detection

  • Journey analytics

  • Deep linking

  • Cross-platform attribution

  • Personalized onboarding

  • Fraud detection

  • Journey analytics

Pros

Pros

  • Robust deep linking capabilities

  • Free plan available

  • Strong focus on user experience

  • Robust deep linking capabilities

  • Free plan available

  • Strong focus on user experience

Cons

Cons

  • Attribution model can be complex

  • Limited reporting features in the free plan

  • Support can be slow

  • Attribution model can be complex

  • Limited reporting features in the free plan

  • Support can be slow

Unique feature

Unique feature

Seamless Deep Linking

Delivers a smooth user experience and improves conversion rates for Mobile App Marketing Heads by accurately attributing users across different platforms and channels.

Pricing

Pricing

  • Offers a free plan with limited features

  • Paid plans based on the number of monthly active users (MAU)

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2.

2.

Adjust

Adjust

Adjust provides app marketers with a comprehensive platform for mobile attribution, analytics, and fraud prevention.

Adjust provides app marketers with a comprehensive platform for mobile attribution, analytics, and fraud prevention.

Advantages over AppsFlyer

Advantages over AppsFlyer

  1. Advanced fraud prevention tools.

  2. Granular reporting and analytics dashboard.

Ideal for:

Ideal for:

Mobile game developers, E-commerce app marketers, Subscription app businesses

Main features

Main features

  • Attribution modeling

  • Cohort analysis

  • Fraud prevention suite

  • TV attribution

  • Real-time data

Pros

Pros

  • Highly regarded for its accuracy and fraud prevention

  • In-depth analytics and reporting features

  • Wide range of integrations

  • Highly regarded for its accuracy and fraud prevention

  • In-depth analytics and reporting features

  • Wide range of integrations

Cons

Cons

  • Can be expensive for high-volume apps

  • Steeper learning curve

  • Support can be inconsistent

Unique feature

Unique feature

Robust Fraud Prevention

Offers unparalleled protection against mobile ad fraud, saving Mobile App Marketing Heads significant ad spend and ensuring accurate data.

Pricing

Pricing

Custom pricing based on the app's needs and scale

Custom pricing based on the app's needs and scale

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3.

3.

Airbridge

Airbridge

Airbridge is a mobile measurement partner (MMP) that prioritizes data-driven marketing with a focus on transparency and privacy.

Airbridge is a mobile measurement partner (MMP) that prioritizes data-driven marketing with a focus on transparency and privacy.

Advantages over AppsFlyer

Advantages over AppsFlyer

  1. Privacy-focused approach with data ownership and control.

  2. Transparent pricing structure without hidden fees.

Ideal for:

Ideal for:

Data-driven marketers, Gaming companies, E-commerce businesses

Main features

Main features

  • SKAdNetwork support

  • Data clean room

  • Cross-channel attribution

  • Real-time data analysis

  • Customizable dashboards

Pros

Pros

  • Strong emphasis on data privacy and security

  • Transparent and predictable pricing

  • Comprehensive reporting and analytics

Cons

Cons

  • Newer player in the market

  • Fewer integrations compared to established competitors

  • May lack some advanced features

Unique feature

Unique feature

Data Ownership & Control

Empowers Mobile App Marketing Heads to maintain control and ownership of their data, ensuring privacy and transparency in their marketing efforts.

Pricing

Pricing

Usage-based pricing based on attributed events

Usage-based pricing based on attributed events

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4.

4.

Kochava

Kochava

Kochava is a unified mobile platform offering a suite of tools, including attribution, analytics, and user engagement.

Kochava is a unified mobile platform offering a suite of tools, including attribution, analytics, and user engagement.

Advantages over AppsFlyer

Advantages over AppsFlyer

  1. Strong focus on data visualization and custom reporting.

  2. Offers a wider range of integrations with various marketing platforms.

Ideal for:

Ideal for:

Mobile game developers, Brands with complex marketing needs, Agencies managing multiple app campaigns

Main features

Main features

  • Real-time analytics dashboard

  • Cross-device tracking

  • Audience segmentation

  • Fraud detection

  • Customizable reports

Pros

Pros

  • Highly customizable dashboards and reporting

  • Flexible attribution models

  • Wide range of integrations with third-party platforms

Cons

Cons

  • Can be overwhelming for beginners

  • Pricing can be complex and expensive

  • Support response times can vary

Unique feature

Unique feature

Flexible Data Visualization

Provides Mobile App Marketing Heads with powerful and customizable dashboards to visualize data insights effectively and make informed decisions.

Pricing

Pricing

Custom pricing based on specific needs and usage.

Custom pricing based on specific needs and usage.

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